At USG Boral ME we look in key responsibilities for our distributors:
- Market Knowledge- Knowing of Ceilings and Walls trend perspective.
- Target Demographic- knowing the ideal customer and what they expect from the brand.
- Competitive Mindset- knowledge of the retailers who are in competition, their product offering, quality, and price points…etc.
- Analytics- tracking, reviewing, and reacting to sales and forecast.
Distributors must be able to adapt to change and work together with manufacturer for cross-functionally. These skills are essential in order to thrive: Presentation, Communication, Flexibility, Follow- Up, Problem- solving and most important coverage.
Distributors are responsible for the production collection, and they partner with the buyers to understand required choices and required price point, and to ensure collections are properly represented in their showrooms and social media.
Being a Distributor is a huge responsibility because they are partnering with every cross-functional team from the minute a customer makes a purchase. They are the one staying ahead of the competition, and seeing the concept through to completion.