Offering USG ME products and construction solutions opens a distributor business to a whole new world of opportunity. Highly respected by builders and installers for the ease of installation and quality of technical finishes our products are specified for developments ranging from premiere, high-rise to designer homes and offices.


Our mission is to support our partner distributors every step of the way and we work closely to build relationships that provide constant feedback on how we can continuously improve.


We are here to provide the best products, technical advice and expertise to grow and sustain business growth.


Read on to discover information about our Win - Win Tactics, Products Offering, Materials Availability, and case studies showing what can be achieved with our products.





Win - Win Building Materials Distribution Tactics

At USG ME we look in key responsibilities for our distributors:

  • Market Knowledge- Knowing of Ceilings and Walls trend perspective.
  • Target Demographic- knowing the ideal customer and what they expect from the brand.
  • Competitive Mindset- knowledge of the retailers who are in competition, their product offering, quality, and price points…etc.
  • Analytics- tracking, reviewing, and reacting to sales and forecast.


Distributors must be able to adapt to change and work together with manufacturer for cross-functionally. These skills are essential in order to thrive: Presentation, Communication, Flexibility, Follow- Up, Problem- solving and most important coverage.

Distributors are responsible for the production collection, and they partner with the buyers to understand required choices and required price point, and to ensure collections are properly represented in their showrooms and social media.

Being a Distributor is a huge responsibility because they are partnering with every cross-functional team from the minute a customer makes a purchase. They are the one staying ahead of the competition, and seeing the concept through to completion.

Products Offering

With approximately 3,500 employees, USG ME is a leading manufacturer and supplier of mineral fiber acoustical ceiling systemsspecialty ceiling systemsgypsum-based wall and ceiling lining systemssubstratesmetal framingmetal Ceiling, joint compounds, high-performance panels and accessories throughout Middle East, Asia, and Australia. 

Through an ever-growing portfolio of groundbreaking products backed by unparalleled service at USG Boral ME, we empower our customers to build their business – much the same way great cities and communities are built. And we’ve done so through investing in purposeful innovation, expanding into different markets and constantly searching for ways to increase performance and productivity.

Materials Availability

USG ME ensures the availability of raw materials from various excellent sources along with alternate mechanisms readily available in order to maintain the material availability all the time to serve our customers.

We understand that when it comes to your work, you want the best possible results in the most efficient time possible. That is why we remain ambitious and disciplined in our pursuit of the highest standards of quality, efficiency and service. It’s a never-ending commitment to learning, improving and striving to be the best at what we do. So customers like you can get the results they need, in the time they need it.

Some Companies that are hell-bent on reducing costs end up sacrificing quality for their own temporary performance showcase. They tend to do the bare minimums and haggle with the customer over petty matters. But USG ME ensures both optimum cost and optimum quality with no compromise whatsoever.


On-Site Training

Join one of our training programs and find out more about selecting and installing our products. They include theoretical and hands-on training in the different applications, selection and installation of our products. Our trainers are certified USG ME engineers with years of experience, who work on-site with our customers, every day, all over the world.



The training is designed to increase your team’s skills, reduce mistakes onsite and associated costs. Our training programs are held at USG ME premises or we can come to your office or job-site.